Company Values 4 All May 8, 2014Esther JanssenBranding, Business, Worldbranding, cross-cultural communication, values Read More
Volvo is too Swedish for China April 24, 2013Esther JanssenAsia & Pacific, Brandingbranding, china, cross-border M&A Read More
Véritable Hollandais – since 1846 November 5, 2012Esther JanssenAfrica & Middle East, Branding, Business, WorldAfrica, branding Read More
Sales & Marketing Across Cultures May 10, 2012Esther JanssenBranding, Business, Worldbranding, export, Marketing, Sales Read More
Korean Coffee Culture March 8, 2012Esther JanssenAsia & Pacific, Branding, Business, Worldbranding, food, Korea Read More