Sales & Marketing Across Cultures
This program offers your insights into the effects that cultural values and behaviors have on your sales and marketing approach in specific foreign markets. We will analyze relevant sales- and marketing aspects: from consumer surveys and product specifications to presentations and advertisements. Together we develop practical guidance to successfully market your product and business abroad.
The program can be delivered country-specific, for example “Sales & Marketing Across Cultures in Vietnam” or “Sales & Marketing Across Cultures in the US”.