Sales & Marketing Across Cultures

This program offers your insights into the effects that cultural values and behaviors have on your sales and marketing approach in specific foreign markets. We will analyze relevant sales- and marketing aspects: from consumer surveys and product specifications to presentations and advertisements. Together we develop practical guidance to successfully market your product and business abroad.

The program can be delivered country-specific, for example “Sales & Marketing Across Cultures in Vietnam” or “Sales & Marketing Across Cultures in the US”.

We have learned a great deal during the workshops and sessions. I know how to apply the knowledge I gained and enjoy working with different Asian countries and cultures. I get regular compliments by my Asian contacts for my understanding really very pleasant and insightful!” (Avantes)

“I am extremely satisfied with your feedback. I believe you have identified very relevant topics. We’ll follow up in your suggestions” (Graydon International)

Goal

To effectively tailor your sales activities abroad to the local cultural context and target groups.

Results

  •  Insights into the impact culture has on sales and marketing
  • Knowledge about relevant aspects of cross-cultural marketing
  • Practical recommendations and actions for localized cross-cultural marketing focused on the country or countries where you operate

Program

The (local) Mindset (country briefing)

  • Cultural drivers and backgrounds
  • Cultural values and beliefs
  • Your target groups
  • Your business case

Connecting Cultures

  • Ways of communicating (style, channel, tone of voice)
  • Convincing and motivating
  • Meeting and negotiating
  • Dealmakers and -breakers

Sales & marketing

  • Defining the right USP’s
  • Cultural influencers (symbols, rituals, customs)
  • Localizing your marketing strategy
  • The Ultimate Pitch; test/redefine your business case

For whom

  •  Entrepreneurs
  • Export managers
  • Sales and marketing teams

Duration

Full day training program.
On demand, additional business consultation and feedback.