Marketing Strategy

Are you developing new business ventures or projects abroad? Are you confident that your strategy is ‘culture-proof’? In understanding the local market and players and adapting to the local mindset and business motivations, we develop the most effective business proposition in collaboration with you and your team.

We address the following aspects:

Business development in local markets

Our Culturescan indicates the most relevant culture aspects which may impact the success of your activities in the local market and defines appropriate steps and actions.

Marketing Strategy

Raise you local sales by localising your marketing to your local customers. We develop a localized market strategy tailored to the motivations and drivers of your target group. Together with you we define the unique selling points of your business and product in the local market and translate these into the right message and communication tools.

Stakeholder analyse & stakeholder management

Our Stakeholdermap supports you in effectively managing your intern and extern stakeholders in the local business context. We provide you with a clear overview of key players, their interests and their potential impact on your business case or project. We offer recommendations to successfully manage your stakeholder relations.